Jessi Casara Photography Business Rebranding + New Year Updates

New year, new website! I am so very excited to finally share the new website for Jessi Casara Photography with you! We’ve been working on this for MONTHS and I couldn’t be happier with how the Jessi Casara Photography business rebranding turned out. What do you think?

I worked with the incredible Sojourn and Soul to bring my vision for JCP to life, and I hope you enjoy exploring the website’s fresh new design! Keep scrolling for more about the new brand and the meaning behind it all—thank you so much, Becca, for bringing this piece of me to life!

Psst, newsletter folks saw the rebrand first—subscribe to be the first to hear about updates, travel announcements, and more.

Here’s a little insight into some of the elements I incorporated that are near and dear to my heart:

The Name: An ode to memories and all of our favorite stories

The name Jessi Casara all started with one of my favorite memories of my grandfather. My full name is actually Jessica Sara Lambert, but my family has always called me Jessi. When I was little, my grandpa Fred would address my birthday cards to Jessi Casara Lambert, saying “That must be how it’s spelled since everyone calls you Jessi!” The name stuck, and sentimental Jessi decided to make it the name of her photography business.

The Bluebirds: An ode to my mother’s mother

These sweet birds remind me of my favorite memories with mom and granny. They symbolize finding joy in nature and are also symbols of hope, renewal, and spiritual development.

The Hat: An ode to my father

This hat holds so many stories. It is an ode to my daddy and the sense of adventure he instilled in me. It also symbolizes protection, nostalgia, and sentimentality.

The Slogan: An ode to you

Telling your stories for the last eleven years has been such a privilege and honor. I am so grateful to be able to share your memories through my photos, and can’t wait to share more.

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I hope your 2025 has been off to a fantastic start. Mine has been busy but fun and exciting between sessions and putting the final touches on the JCP rebranding project! Speaking of—now is a great time to reach out about having me document some special moments and memories for you before my calendar fills up.

Thanks to every single one of you who has supported me and my business over the years! You’re the reason I get to do what I love for a living, and I never take that for granted.

Wishing you health and happiness all year.

xo,

Jessi

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Jessi is a lifestyle documentary photographer based in southern Alabama, serving the Gulf Coast from Mobile, AL to Pensacola, FL, along with the Nashville, Chattanooga, and Atlanta areas. She specializes in couple, wedding, maternity, newborn and family photography, and also enjoys commercial and creative portraiture. Available for travel worldwide. Find out more at www.casaraphoto.com.

(c) Jessi Casara Photography